How businesses can maximize e-wallets like GCash and Maya for growth

E-wallet usage has become such an important part of life for Filipinos that it’s hard to imagine a time without them.

But it isn’t just consumers who rely on e-wallets to complete their transactions. For businesses in the Philippines, e-payments have become the backbone of digital retail, driving 57.4% of all transaction volume in 2024, according to the Bangko Sentral ng Pilipinas (BSP). With e-wallets such as GCash and Maya becoming a mainstay in people’s phones, businesses that embrace these platforms gain direct access to the majority of today’s digital consumers. 

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But while many businesses recognize the importance of accepting GCash and Maya payments, what’s often overlooked is how much more these platforms can offer. From exclusive business programs to innovative features, e-wallets present powerful opportunities for driving business growth.
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Use analytics to stay on top of business

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It isn’t just money that a business receives when a customer uses an e-wallet to buy from a store. A business also gets valuable data on how much was spent, when and where a customer spent, and even patterns that reveal consumer preference and behavior.

Popular e-wallets like ShopeePay allow merchants to use their accounts to receive not only payments but also to analyze daily, weekly, and monthly transactions. Similarly, GCash for Business Partner Solutions offers businesses AI-powered insights on consumer trends based on unique transaction signals, such as spending consumer behaviors based on consumer data exclusive to GCash. 

For businesses looking to upgrade their marketing campaigns or just keep abreast of what their customers are doing, the analytics tools of e-wallets are a can’t-miss.

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Take advantage of programs for MSMEs

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Many major e-wallets offer programs for micro, small, and medium-sized enterprises to help them grow. These programs include everything from flexible loan terms to favorable interest rates on business deposits. 

For example, Maya Business provides a dedicated business deposit account for settling payments, with an annual interest rate of 2.5%—meaning businesses can earn PHP 25,000 per year for every PHP 1 million deposited. This account comes with free cash transfers via InstaPay and PESONet, which can reduce costs when transacting with partners and suppliers. In addition, SMEs may access short-term financing options like the Maya Flexi Loan, which can provide up to PHP 2 million within three months. 
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Use partner perks
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Major e-wallets frequently leverage brand partnerships to add value for their users. While this often takes the form of vouchers and discounts at popular restaurants for consumers, businesses also benefit through collaborations with B2B solution providers. For instance, GCash has partnered with platforms like Canva and Taxumo to offer business owners free trials and discounted services.

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E-wallets have become much more than an easy way to pay. For many businesses, they’re an open door to better insights, lowered costs, financial aid, and even partnerships that can improve daily operations. By exploring the full range of tools and programs offered by major e-wallets, businesses—especially MSMEs—can transform e-wallets into engines for growth, efficiency, and stronger customer relationships.

With eTap Solutions’ kiosks widely available at hundreds of pharmacies, bake shops, and grocery stores nationwide, the impact of e-wallets is immediately felt. Whether you’re a consumer or a business owner looking to maximize the impact of e-wallets, eTap’s self-service payment machines make it easier than ever to cash in and begin using e-wallets right away.

Interested in placing an eTap kiosk right in your store? Reach out to the official eTap Solutions LinkedIn page!

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Article by Pancho Dizon

Graphic by Javi Acosta

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