Why businesses should have an in-app wallet

In-app wallets, also known as closed-loop wallets, are digital wallet solutions that operate solely within a closed network. These wallets are tied to a single merchant or service provider and can be used only within that brand's platform or partnered network. In the Philippines, some examples include GrabPay or ShopeePay, which can be found through more than 4,000 eTap self-service kiosks nationwide.

For most companies, odds are good that their target customer has already used an in-app wallet to pay for an order or book a ride. According to research by financial services firm MangoPay, an estimated 43% of all platform users already use in-app wallets.

But did you know they’re so much more than just a nice-to-have business perk? Indeed, in-app wallets carry a load of benefits, from convenient transactions to greater control over loyalty programs.
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Fast, easy transactions

Transactions in in-app wallets happen within a controlled, secured network that only the wallet’s owners (usually the brand it’s associated with) can access. This reduces the reliance on third-party verifications, making them faster and even cheaper than traditional payment gateways like credit cards or bank transfers. 

Additionally, with stored payment details, customers can complete transactions in just one tap  for a fast, seamless, and fully cashless experience.
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Greater control over the customer experience

When a company owns a wallet, it’s easy to provide a distinct experience consistent with a specific company’s branding. Many companies take advantage of this to promote specific brands or services through the app. Additionally, an in-app wallet can even strengthen customer loyalty by acting as the conduit for exclusive perks, discounts, and rewards—a definite perk when 62% of shoppers say cashback and loyalty points influence their shopping decisions, according to MangoPay.

In-app wallets also give businesses direct access to valuable transaction data. By analyzing spending habits, top-up behavior, and payment preferences, companies can better understand their users and refine any marketing strategies accordingly.
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Better security 

Because transactions happen within a closed network, in-app wallets offer a more secure environment with fewer external touchpoints, reducing opportunities for cyberhackers to exploit vulnerabilities.

For additional security, transactions can also be double-checked via PINS or biometric authentication. Additional vanguards such as encryption, tokenization, and two-factor verifications can easily be implemented and scaled by partnering with trusted security providers.

43% of all platform users are already using in-app wallets. Any business that deals with a heavy volume of transactions should seriously consider developing an in-app wallet. With proper implementation, in-app wallets are a game-changer driving improved brand loyalty, increased margins, and greater ecosystem control.

Of course, it’s also important to promote in-app wallets once they’re made. eTap Solutions, the leading self-service payment kiosk provider with over 4,000+ kiosks in the Philippines, helps with this.

Popular in-app wallets such as GrabPay, ShopeePay, and more are easily found on eTap’s kiosks, allowing for easy top-ups and payments. What’s more is that eTap kiosks are already found in high foot-traffic locations like groceries, pharmacies, and bakeshops, meeting people where they already naturally go. 

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For more info on how eTap can bring in-app wallets closer to Filipinos, message the official eTap Solutions LinkedIn page or message Joe at joe@etapinc.com!

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