Why having a kiosk in your store future-proofs your business

Technology these days moves at breakneck speed, and even tried-and-tested business models (like brick-and-mortar stores) aren’t shielded from its effects. We can see this in how consumers have increasingly favored shopping online while expecting faster, more convenient in-store experiences (when they do go physically).
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Businesses that fail to adapt risk being left behind. One of the smartest ways to stay ahead is by adding a self-service kiosk to your store. The article below shows why.
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Meet the demand for convenience

Consumers today want to settle all their transactions in one go. Blame shorter attention spans or rising expectations for convenience, but businesses that fail to keep up will lose customers to faster, more seamless alternatives.
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Having a self-service payment kiosk in stores like those provided by eTap Solutions is one way to provide convenience for customers who just want to pay bills or top their e-wallets in the same place they buy their other essentials. 
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Picture a tired stay-at-home mom visiting your store to buy milk for their baby or the ingredients they need to whip up dinner that same evening. They’re in a rush, thinking they have to be at the bank before 5PM to pay their electric bill or else risk getting cut off. But voila! Right in front of them near the checkout aisle is an eTap kiosk where they can settle their electric bill in a few taps. 
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Convenient!
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Increase opportunities for additional revenue

While the scenario above with the stay-at-home mom is common, the reverse also happens. It could be someone just hoping to pay their bills via eTap kiosks who suddenly sees the store carries bread they need for breakfast. 
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Stores with a kiosk often see a significant boost in foot traffic. Some eTap store partners reported even up to 80% more visitors in a previous survey, which can translate directly into additional revenue from in-store purchases.
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Build customer loyalty

Convenience and reliability drive loyalty. When customers know they can complete essential transactions quickly at your store, they’re more likely to return regularly, creating a steady stream of foot traffic and repeat business.
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Interested in placing an eTap kiosk right in your store? Reach out to the official eTap Solutions LinkedIn page or email workwithus@etapinc.com! ‍ 

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Article by Pancho Dizon 

Graphic by Javi Acosta

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